H—K
Designer
Understated Era
Year
2023-2024

Deliverables 
Social Media
Brand Photography
Brand Motion
Lookbook
Application

Client
Understated Era

Understated Era's collection introduces high-end wardrobe essentials that capture the essence of minimal design, from versatile basics to impeccably tailored garments.

This project includes developing a compelling social media strategy, capturing the collection through sophisticated brand photography, creating engaging brand motion, and designing a lookbook along with various promotional materials like posters and invitations. The aim is to craft an elegant and cohesive brand narrative that underscores Understated Era's commitment to timeless, understated fashion.
Task

Build a marketing asset and social content system for a luxury menswear brand rooted in minimalism, craftsmanship, and timeless design.
Challenge

The challenge was to convey quiet luxury while differentiating the brand from competitors in an already crowded “luxury menswear” space. Consistency across digital, print, and campaign imagery was crucial.
Solution

Designed a monochromatic content system anchored in precision typography and clean grid structures, that spoke Quiet Luxury. Produced a lookbook, social templates, and motion assets that reinforced the brand’s refined aesthetic. The result positioned Understated Era as a disciplined, design-led label with an authoritative visual voice.




 
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