H—K
Designer
A-chromiq
Year
2021-2023

Deliverables 
Social Media
Brand Photography
Brand Motion
Application

Client
A—chromiqA—chromiq is a brand that embodies minimalistic, clean, gender-neutral, and avant-garde values, with a mission to amplify diversity, sustainability, and gender inclusivity. For this project, the focus is on enhancing the brand’s digital presence through strategic social media management, professional brand photography, and dynamic brand motion. The objective is to create cohesive and engaging content that reflects the brand’s high-quality, culturally inspired aesthetic, ensuring a strong and inclusive online identity.
Task

Define the social content design and develop a system that brings voice and clarity to the brand through social and web channels.
Challenge

I had to translate abstract values like “gender inclusivity” and “radical transparency” into a minimal but emotionally resonant visual language while working with a lean startup budget.
Solution

Created a pared-back social asset system built on neutral tones, precise typography, and modular design principles. Delivered motion graphics, content templates, and a photography style that highlighted traceability and product integrity. The result was a brand language that felt luxurious yet progressive, appealing to a design-conscious, gender-inclusive audience.





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